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Genius Subscription Services That Seriously Up Your Wellness Game - Nov. 1st 2016

Ever since Warby Parker put the direct-to-consumer model on the map in 2010, the eyewear start-up’s disruptive approach has been applied to everything from V-necks (Everlane) to razors (Harry’s) to mattresses (Casper). Now, vision comes back into focus with a cheery new subscription service called Hubble, which aims to revolutionize the way we procure our contact lenses.

Twenty-somethings Jesse Horwitz and Ben Cogan—founders, friends, and comrades in near-sightedness—unwittingly began their research years ago, “paying out the nose for contacts,” says Cogan, whose curiosity was piqued when his usual order drastically spiked in cost. What he learned—that four large companies control the lion’s share of the American market, with wildly inflated prices to match­—led to a business plan and, soon, a trip to Taiwan, where he and Horwitz found a top-notch (and FDA-approved) factory to help them shake up the lens landscape. 

Hubble’s daily-use contacts come at a relative bargain ($30 per month, or $264 for a year’s supply) and in zippy, colorful packaging by the Brooklyn design firm Athletics. What good is a contact-lens reboot if it’s not easy on the eyes?

Read the article on Vogue's website